WSF World Junior Squash Championship
Background
The World Junior Squash Championship (WJSC) is an annual squash tournament where the best young players worldwide fight for the world champion title. M2 Studio was commissioned to revamp the brand for the 2023 tournament to infuse more vigour and enthusiasm into the sport. This objective was successfully attained by integrating lively colours and playful design elements aimed at captivating a younger audience and mirroring the exuberant spirit of the athletes.
Outcome
The symbol depicting a squash player executing a backhand shot comprises of triangular shapes. The symbol's distinctive design is lively and dynamic, underscoring the enjoyment and exuberance experienced during the championship. The triangular lines within the symbol also convey the angles that the squash ball follows when hit against the wall by a player.
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